![](https://freight.cargo.site/t/original/i/842045c2287040fb9cd6bff314b740a6661876fa43c3eaf9658eed0e546d1933/Mt_Tam_mockup1.jpg)
![](https://freight.cargo.site/t/original/i/a9ad3f779e7e1824cdb6b0d10a4bfad8bd1c1b6033dd6e7fde9d687abcadfe99/Mt_Tam_mockup2.jpg)
Mt. Tamalpais College
Reaching Higher was the first big fundraising event since the college changed its name from the Prison University Project in 2020.
The aim was to create a visual that celebrated students and depicted the mountain, which overlooks the prison, as a constant symbol of hope and growth. It also needed to showcase the academic heft of the institution.